Hype Yourself
Community

A collaborative network for the self-employed to get seen and paid, on their own terms

Weekly newsletters turning big PR agency thinking into small business action.

Lucy Werner

Choose your journey

Books

From £15

Books

Bestselling no-nonsense books on PR & brand. Each with a downloadable toolkit.

Browse Books

The Hype membership

From £8/month

The Hype Membership

My paid weekly newsletter membership, includes a monthly live and bimonthly directories of pitching opportunities and get paid.

Join the community

One-to-one mentoring

From £500

One-to-One & Mentoring

Personalised strategic guidance with Lucy, with follow up step-by-step plan.

Book mentoring

Retreats

From £1,250

Retreats

Creative writing retreats to think, feel and write.

Browse Retreats

Lucy Werner

Meet Lucy

Hiya I'm Lucy

I'm the author of three books and cofounder of three children with a 20+ year career for some of London's top creative agencies and startups.

My mission is to help bring big agency thinking to small businesses. You might know me as the entrepreneur who refused to quit (hello Forbes feature) or that person who lost their entire publication.

ABOUT LUCY
Lucy Werner

💌If your newsletter momentum has stalled, this is for you

FREE online accountability class. Tuesday 3rd February 2026.
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Lucy Werner

The Pitch Perfect live class replay (plus what to do next)

Replay of the pitching live class.
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Lucy Werner

💾 #007:What are the different types of journalists we can pitch to?

💾 #007:What are the different types of journalists we can pitch to?
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Lucy Werner

#006 - The humble media list

You don’t build a media list to collect names, you build it to make smarter decisions about where and how you pitch.
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Lucy Werner

The Art of Embracing Rejection

Eleanor Tweddell shares her story on the hidden opportunity that rejection gave her.
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Free Subscribers

🎁 It's my birthday so I made you a planning gift

A PDF of hundreds of key calendar dates.
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Free Subscribers

Some bits behind the hype

Some bits behind the scenes of building The Hype in 2025 and a look ahead at changes for you in 2026.
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Free Subscribers

Creative Trends with Adobe

What we can learn from Adobe Creative Trends as self-employed folks.
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The virtual coffee that changed the shape of my work

I’ll be honest. I don’t always make space for chatting to people just because.
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