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Hiya, I'm Lucy! The Hype is my newsletter community for self-employed folks who are brilliant at what they do but hate talking about their work.

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Lucy Werner

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Lucy Werner

Meet Lucy

Hiya I'm Lucy

I'm the author of three books and cofounder of three children with a 20+ year career for some of London's top creative agencies and startups.

My mission is to help bring big agency thinking to small businesses. You might know me as the entrepreneur who refused to quit (hello Forbes feature) or that person who lost their entire publication.

ABOUT LUCY
Lucy Werner

My worst personality traits are my best work skills

When you feel like it the least, is probably when you need to promote that thing the most. Your invitation to come and spend time with me in France.
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Lucy Werner

26 Opportunities: Press, Podcasts & Speaking

A list of brand, creator, writing, podcast and newsletter opportunities for self-employed, small businesses and freelancers.
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Free Subscribers
Lucy Werner

When the pitch doesn't land

Today, I want to talk about the lesser-spotted pitch “fails.” And why, just because a pitch doesn’t land, doesn’t mean you should bin it.
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Lucy Werner

Hype & Seek🧵 (Share your wins + Ask Me Anything)

Hype & Seek🧵 (Share your wins + Ask Me Anything) February live class Q&A replay
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Free Subscribers
Lucy Werner

The Hype Monthly Edit - February 2026

PR tips, inspiration and opportunities for self-employed folks.
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