For the self-employed who want to get seen and get paid.

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Lucy Werner

Why I share outrageous goals in public

A couple of weeks ago a friend sent me a voice note asking me why I was sharing my goal of 1,000 paid readers. This is why I set myself up publicly like that, and how it helps me hype myself.
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Lucy Werner

The Secret Colour-Coding System I Use to Hype Myself

Today, I wanted to talk about how we came up with the colour palette and why I use visual buckets to hype myself.
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Newsletter Lucy Werner

🗞️ The Hype Monthly Edit — November

A monthly round-up from the best of The Hype and a bunch of new ways to help you Get Seen & Get Paid.
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Lucy Werner

🤖 Hype Notes #003: How to Be the Name ChatGPT Mentions Next

This week is about a new kind of visibility: 👉 Not just how people find you, but how AI finds you.
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Lucy Werner

📹 Replay: Pitching to Forbes with Jodie Cook

This week, we were joined by senior Forbes contributor and Founder of Coachvox, Jodie Cook, to learn how we can improve our pitching to Forbes. Top Takeaways from Jodie 1. “Ask audacious questions and then stay quiet until they answer.” On the day of our recording, Jodie was appearing as
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Lucy Werner

Beauty in the boring

Why sharing your boring bits can lead to the most success at getting seen and getting paid.
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Prompt Lucy Werner

📝 Hype notes #002: Do you do this regularly?

Before anyone hires, books, or collaborates with you — they Google you. Here’s how to take control of what they find (and make Google work a little harder for you).
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Lucy Werner

Come and sit with us

This is a chance to say hello, find your bearings, and share what you’re working on next.
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Lucy Werner

💬 The Hype Yourself FAQs

Hiya 🌊 If you’ve just joined, welcome, welcome! Below are answers to the most common member questions. Think of this as your friendly guide to how everything works now. 👋 Who are you, Lucy? Hi, I’m Lucy Werner — writer, strategist and founder of Hype Yourself. For over twenty years, I’
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Lucy Werner

🎥 Live Classes & Replays – find details of upcoming sessions and watch past ones

🏡 December Live Class To be announced shortly 🎟️ Live access + replay are for paid members, but you can still join this one by starting your 7-day free trial
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Lucy Werner

How to get into Freelancer magazine with editor Sophie Cross

Ever wondered what it takes to get featured in Freelance Magazine — or even create your own print publication from scratch?
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Membership. Retreats. Books.

📚Borrow my non-fiction book launch blueprint

Want some DIY self-promotion hand-holding to help launch your next book? Here is my checklist.
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