“This is simply genius. A practical, easy-to-read guide to getting coverage for your small business.”


Bex Burn-Callander, former entreprise editor, The Telegraph

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.


Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion.

  • As a new small business start up I knew that I'd need to do some PR but I had no idea where to start. I'd had a PR power hour with a PR agency and was still confused and overwhelmed. Lucy provides a step by step process on getting yourself into the press, connecting with journalists and figuring out what makes you newsworthy. It's a brilliant book that takes away the overwhelm and unknown. 100% recommend.

    Miss W

  • This was such a great read. I love how straightforward Lucy is, she removed all of the unnecessary jargon and just laid it out on the table. Not only has it given me food for thought, it has already had a huge impact of reassuring me that it is okay to let my presence be known every step of the way. Highly recommend. Definitely going to purchase Brand Yourself next pay day!

    Nadine

  • I had seen this plus the Brand Yourself book and people raving about them. I thought I’d try them too as I was working on my own brand project. They live up to the hype! They are brilliant. Easy to go through with tasks along the way. As a freelancer/small business owner you often have to do quite a lot of your own PR and branding, this book guides you through the process with great examples

    A Lyons

  • Great book full of handy tips! I got this for my sister, who has started her own business. She said the book is really helpful & inspired her!

    Laura

  • Absolutely love this book! I purchased it back in 2020 days before the pandemic and have re-read it multiple times since. This is by far the best business book I’ve read...

    Amazon Customer

  • I would definitely recommend this book to other small businesses looking to elevate their brands and understand how to get those features! Lucy is sharing gems throughout which will help you structure a media kit and truly hype yourself in front of the right audience. Helpful

    Rachel

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“EVERYTHING YOU NEED WITHOUT THE $ MILLION PRICE TAG ATTACHED”

Jeff Taylor, Founder, and Editor in Chief, Courier Magazine

Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online.

Build a brand that stands out and that connects with the people you want to reach.

  • This is just an unbeatable resource for anyone looking to launch or rebrand a small business. There’s so much expertise, and an accompanying workbook that you can work through with a team. Even if you’re working with a branding agency or designer, this really helps you to know what to ask for and challenges you to understand your audience, vision and mission. Five stars - I wish I could give one to every small biz owner!

    Clare S

  • If I could just say to Lucy and Hadrian Thank you so so much for your brilliant book, Brand Yourself. I just want to give you a massive hug! I’ve just finished it and all the generous and insightful advice has really encouraged and educated me. Your clear and thoughtful way of explaining a daunting specialist subject to a timorous newbie like me is so refreshing and uplifting. Anything’s possible now!

    Jessica

  • I bought this book after getting into a bit of a spiral about my business and myself. I was confusing my own personality with my company, for example, using my favourite colours rather than the colours which represent the emotions I want my audience to feel. This book helped solve all of these challenges for me and very easily and quickly came to a new vision which I cannot wait to activate. Thank you! IS EVERYTHING YOU NEED WITHOUT THE MILLION $ PRICE TAG ATTACHED”

    Lucy Rhodes

  • I loved this book. It’s well thought out, enjoyable to read and makes branding seem less scary. I know I’ll be referring back to it time and time again as I grow my own brand, and I’ve recommended it to countless friends already. Well worth a read!

    Amazon Customer

  • Loved this book! So practical, especially with the accompanying playbook. I've just completed it and I have a really good start on my brand, and all the right recommendations to take the unanswered parts forward. Huge thank you!

    Sam Kennedy