BRANDATHON
A COMPREHENSIVE 12 WEEK BRANDING ACCELERATOR
Learn the power of branding, design your own brand assets and create a professional website that attracts your ideal customer, builds trust and ultimately leads to business growth
Next cohort starts on September 2022
A few examples of our work
As branding guru, Seth Godin, says:
“You’re either remarkable or invisible. Make a choice.”
14 years ago, I moved to London with no job and a bag full of dreams. On my second day, I shaved, put on my best suit and turned up with my romantic French accent at Gordon Ramsey's newest restaurant to land a job as a top waiter that same day.
Branding is everything!
What exactly is a brandathon?
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12-week online Accelerator
Weekly group workshops & individual feedback
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Step-by-Step Process
Accessible to all levels to (re)brand everything, from brand vision to website
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Personal Support
1:1 guidance & mentoring from top branding expert, Hadrien Chatalet
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Brand guidelines & assets
Easily recreate new content going forward
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Design a new logo & website
Polished & finalised by a professional designer
What will you do in the brandathon?
✓ (Re)define your brand strategy
✓ Create a visual language for your brand
✓ Design a unique logo with the help of a designer
✓ Build a website* with a clear customer journey
✓ Come up with a plan to evaluate success
* The new website will be built on Squarespace
bonus
Have a professional designer finalise your brand assets and website
WHO IS the brandathon for?
Business owners & entrepreneurs
who want to increase brand awareness and credibility
In-house marketers
who need guidance on a critical (re)branding project
DIY Professionals
who want to build their brand independently
Who is the lead instructor?
Bonjour from London! I’m Hadrien Chatelet.
Color enthusiast, bestselling author of Brand Yourself, and award-winning brand designer.
At 17 years old, doing street art activism in my hometown of Nice led me to my first paid job as a merchandising designer. From there I have made my way up to a creative director for major international agencies and brands in London.
Over the last 3 years, with my partner in crime Lucy Werner, I have been running The Wern, a PR and Branding Consultancy for start-ups, as well as developing our DIY hub, Hype Yourself.
I have honed my skills through developing and teaching design courses for Jolt and General Assembly, where I have been awarded Top Online Teacher of The Month several times.
(Re) brand without the agency price tag
Equip yourself with the tools & confidence build your brand with agility as your business grows.
Next cohort starts on September 2022
12 X live weekly masterclass
Intimate group (limited to 10!)
1:1 feedback sessions with Hadrien
Templates & cheatsheets
Brand strategy & visual assets
New stunning website & logo
Pro designer to finalise brand & website
Created and led by branding design expert @hadrienchatelet
What will you learn?
Weeks 1-2
Brand Strategy
Description
Identify what makes your business unique, and create a story that builds a long-lasting relationship with your customers.
Topics
Principles of branding
Business goals & values
Vision & mission statement
Brand positioning
Business story
Outputs
A strategy document with a clear vision, story and mission statement for your business.
Weeks 3-8
Brand Design
Description
Master the rules of great design and develop a unique brand identity using colors, fonts, images, and layouts.
Bonus:
1:1 logo & visual brand review with Hadrien
Topics
Storytelling through design
Moodboards
Brand colors & fonts
Images & illustrations
Logo design
OutpuTs
Your brand identity*
Freshly made logo*
Visual brand guidelines*
* Finalised by a professional designer
Weeks 9-11
Brand Website
Description
Build a custom website for your business using Squarespace. Optimize the user experience and the customer journey for conversions, and use your brand's color schemes and layouts.
Bonus:
1:1 website review with Hadrien
Topics
Customer journey
Wireframe
SEO basics
Science behind a stellar homepage
Squarespace fundamentals:
Style, Pages, Navigation, Blog, Shop
OutpuTs
New & improved business website*
* Finalised by a professional designer
Week 12
Brand Success
Description
Evaluate the impact of your newly designed brand on business growth. Learn how to extend your brand identity across alternative touchpoints and brainstorm ideas for sharing branded content.
Bonus: Celebrate your brand in a final exhibition ✨
Topics
Planning a new brand launch
Evaluating branding impact
Finetuning brand assets
Amplifying brand awareness
What to do if the brand doesn’t work?
OutpuTS
New brand launch strategy
Branded content ideas
Only 10 spots available — want to be one of them?
Please provide your contact info and we’ll get back to you with more details
FAQs
+ I’m not a skilled designer, will I be able to do everything?
Yes! There is a misconception that design skills are a god-given gift. This programme will prove this bias is wrong and we share the methods and resources that designers use for excellent branding. You will also be mentored by Hadrien, who'll guide you throughout the process + have your brand visuals finalized by a professional designer.
+ I don’t have a design background, will I understand everything?
You do not need prior knowledge. We will cover only what you need to know in order to begin designing for your brand yourself.
+ I spend HOURS on design with no results. Will this help?
Yes. The purpose of this course is to simplify the design process and provide you with ready-to-use brand assets so you can create content you are confident in, much faster.
+ I have significant experience in design. Do I need this?
You can certaintly benefit from it, yes. This programme ties design to branding strategy & identity. Take this programme to expand your expertise on branding and leverage your design skills to improve business results, whether for your own business or as an in-house marketer.
+ I don’t have a brand whatsoever. Is this for me?
It depends. You must have a business (i.e. product or service) to start with. Together, we will define a clear brand strategy and develop a visual language that speaks your brand.
+ What will I be able to do at the end?
- Define a professional brand strategy
- Design a powerful brand identity (incl. logo) and website
- Evaluate the success of a branding strategy
+ Does this course certify me as a professional designer?
No, it does not. The goal is to enable you to produce your brand strategy, assets, logo and website that people will find attractive and will ultimately lead to sales.
+ What design platforms will we use? Are they expensive?
You'll work on three platforms throughout this programme:
- Canva to choose brand fonts & colors + sketch visuals
- Squarespace to build your website
- Google Drive to save & share your work
Canva and Squarespace both require a minimal paid subscription to make the most of them during the programme and afterwards.
+ Why build a website on Squarespace?
Squarespace is a popular website building platform that's easy to use and maintain. This will enable us to design your website with minimal coding and friction.
+ I already have a website. Why build a new one from scratch?
The key is to let go of previous assets and design a comprehensive brand, free of biases and hesitations. That's why we'll be building the website on Squarespace using your new brand identity (e.g. colors, fonts, layouts).
+ My website isn't on Squarespace. Can I work on it there?
Currently, no. The goal is to let go of previous assets and design a professional website, free of biases and technical limitations. Our team believes Squarespace is the best platform to ignite your creative process and maintain it over the long run.
+ How does this programme work?
Every week, we'll focus on a different aspect of your brand and how to improve it. After that, you'll continue working on it at home and receive feedback from Hadrien the following week, before moving onto the next element. Towards the end, all your assets, including the logo and website, will be revised and approved by a professional designer.
+ I’m too busy to do this right now
We hear you, time is one of the biggest problems we see with business owners designing their own brand. Our answer is always that you should be your most important client. Consistency is key when it comes to promotion, brand awareness and your new business pipeline. It's TIME to break the zero-promotion habit and start a hype routine. But if you really don't have time then definitely don't buy it. We want you to get the most out of any investment.
+ How much time is this going to take out of my week?
About five hours each week, which includes:
- A 3hr workshop
- 1-2hrs of home assignments
- Occasional 30min personal feedback sessions
This is an immersive accelerator, so ensure you have the time and energy to commit.
+ WHAT ARE THE DATES FOR THE LIVE MASTERCLASS WORKSHOP SESSIONS?
The accelerator runs for 12 weeks with a couple of breaks to coencide with the school holidays and to give you time to work on your design elements.
The dates of the LIVE Masterclass Workshop will be annonced soon.
If you have any questions, please contact us at hello@thewern.com