ELEVATE YOUR PERSONAL BRAND
Level up as a business owner to get paid to speak, host a workshop or write an expert article with our self-paced DIY course. Only £75
What is it all about?
You know that you should be hyping yourself but have no clue where to begin?
This course will help you level up as a business owner to get paid to speak, host a workshop or write an expert article. If you have time to scroll Instagram for hours a day then you have time to start to learn the tactics needed to become seen as a recognisable expert.
SECURE
Secure wider exposure for your business for free.
RAISE
Raise your profile as an expert
AWARENESS
Drive audience growth and ultimately sales.
SALES
Create an additional revenue stream from sharing what you know
BUILD
Help build consistent habits to maintain momentum
Get access to Elevate Your Personal Brand
We keep the places limited each month, so all students can join a private group Q&A session with Lucy Werner, founder of Hype Yourself, and The Wern.
Why do I need this course?
Do you know that you should be hyping yourself but have no clue where to begin?
This self-paced course will help you level up as a business owner to get paid to speak, host a workshop or write an expert article. If you have time to scroll Instagram every day then you have time to learn the tactics needed to become seen as a recognizable expert.
You’ll learn how to talk with confidence about yourself so that you can build your own brand.
By the end of this mini-course, you’ll not only be swimming with ideas but also be given loads of suggestions of where you can pitch them and an outline for you to use in your own time.
Get backlinks to your website, improve your SEO and help drive new traffic.
Note: This current course works for people who already have a solid idea of their personal brand. If you are a beginner or need help defining your brand we will be creating a course and resources for this.
What is included?
ASSESS:
We always start with where we are right now. Before we know where we are going, we need to know what vehicle we will be using to get there.
1. Revealing Yourself - Show a bit of ankle
2. Finding your news - how to create moments to talk about
3. Comment & opinion - how to use our expertise
AUGMENT:
This is the maximizing and the heart of the work we will do. What are the hacks and techniques we will use to get there? This includes:
1. How to maximize our news
2. Different ways to pitch
3. How to find speaking gigs and get paid
4. How to get booked to speak on podcasts
5. Hacks to raise your profile
ANALYSE:
Having a personal brand is like owning a media publication. How do we track where our sales are coming from?
1. How does the outside world see us?
2. What do we need to look at?
3. How can you recycle your content?
Amplify:
The Dream Big section. How can we use the lessons we have learned and dream bigger.
1. Media mind map - let's create a roadmap of titles moving forwards
2. How to find journalist contact details
3. What not to say / why your media pitch isn’t working
BONUS:
Live group Q&A Session with Lucy via Zoom
Top 10 Tools - That I use weekly to help with personal branding
Top 100 – Save time googling and researching who might want a guest article. I’ve taken the legwork away for you so you can use the ideas from the story generator and start today
2022 Calendar Dates Download
Instructor Bio:
Lucy Werner is the founder of The Wern, an award-winning PR & design consultancy for startups, and HypeYourself.com, an online DIY platform for small businesses to learn how to build their brand and do publicity for themselves. She has 17 years PR experience, written a bestselling book Hype Yourself: a no-nonsense PR toolkit for small businesses and has taught hundreds of entrepreneurs for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL.
Lucy Wener, PR Expert
Get access to Elevate Your Personal Brand
We keep the places limited each month, so all students can join a private group Q&A session with Lucy Werner, founder of Hype Yourself, and The Wern.
If you have any questions, please visit our FAQs or contact us at hello@thewern.com